Environmentalism and Web 2.0

As a subscriber to the NRDC (Natural Resources Defense Council) newsletter, I just received the following message from Robert Redford about the U.S. Senate’s next attempt to open Alaska’s ANWR (Arctic National Wildlife Refuge) for oil exploitation, which I would like to share with you. Looking at the news about the 270,000-gallon oil spill on the North Slope this past March, which is still giving BP (British Petroleum) a hard time, I believe such an endeavour just proves the government’s ignorance towards environmental issues. For recent updates on the situation in Prudhoe Bay, check out the Anchorage Daily News oil and gas industry section.

Apart from the seriousness of the message, I find it very interesting that a great actor such as Robert Redford and therefore a member of the “old media” uses Web 2.0 technology, namely YouTube, to spread his urgent call to action. Smart move, Sundance Kid.

Please help to keep ANWR free of leaking pipelines.

Dear NRDC Action Fund Supporter,

With the U.S. Senate heading for a showdown vote on the Arctic National Wildlife Refuge, I wish I could sit down with you and other supporters to explain the enormous challenge we face over the next six weeks.

Since I can’t do that, I’ve done the next best thing and recorded a short video message about the critical situation at hand. I hope you’ll watch this two-minute video right away.


And thank you for fighting to keep the Arctic wild and free.


Robert Redford
NRDC Action Fund

You can watch the video below and read the whole message from Robert Redford over at YouTube.