Arms Race between Google, Microsoft and Yahoo!

The arms race between the three giants, Google, Microsoft and Yahoo! continues and we, the users, are the real winners.

Wednesday saw the launch of Yahoo! Maps Beta, competing with Google Maps and MSN Virtual Earth. Surprisingly Yahoo! didn’t jump on the AJAX train with their new service but rather use Flash, although AJAX may of course be used by developers using Yahoo! Maps API. I just found one fault with that new service. Their “world” is pretty limited and it doesn’t contain Africa, Asia, Australia, Europe or South America and blurs on the edges, so that you can’t zoom in north of Denali National Park in Alaska. Being beta doesn’t justify this North-America-centric worldview in my opinion. Their competitors have at least some data for the rest of the world available. For further descriptions, check out Yahoo! Maps: drag ‘em, search ‘em, hack ‘em on Yahoo! Search blog.

Yesterday Google announced the release of Google Desktop 2 and Google Desktop 2 for Enterprise, the latest release of their tool marrying their desktop search with third party plug-ins like up-to-date news, weather and the like. A tool I won’t be able to use on my primary computer, for it’s a Mac.

In German there is the saying “Konkurrenz belebt das Geschäft”, which would translate into something like “competition animates business”. This is true of the developments we are currently seeing in the Web 2.0 game. I think that Google’s Gmail and Maps was kind of the “wake up call” for all the other companies to get moving again. So we, the users, really profit from this arms race since those big players started and will keep developing new services and improving old services for our good, eg. an improved user experience of the web.

2 Responses to “Arms Race between Google, Microsoft and Yahoo!”


  • I just stumbled across an interesting article by Kevin Fox called “Yahoo breaks Godwin’s Law”. In that article he mentiones that Yahoo! erected a statue in honor of the Yahoo! Mail team. The plaque below it has the following lines on it:

    Presented to the Yahoo! Mail Team by the good people of Yahoo! in recognition of tremendous intellectual efforts put forth in order to defeat Gmail.

    Not since the code breakers in Britain’s Bletchley Park deciphered Germany’s Enigma code during World War II has so much brainpower been focused on kicking an enemy’s ass.

    The Yahoo! Mail Team’s bravery, courage, and cumulative intelligence will not soon be forgotten. (At least not until the next version of Yahoo! Mail is released.)

    That is not what I had in mind with my “competition animates business”. That sounds like an evidence of incapacity to me? Does Yahoo! really have to verbally pound on fellow competitors? Neither do think that the Yahoo! mail team defeated Gmail with their current web mail, nor do I believe in comparisons to Nazi Germany. It seems to me that Yahoo! is still too far away to even see Googles ass, let alone kick it.

  • LOL Yahoo sounds like a sore loser… who thinks its a sore winner.

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